Kim Kardashian to relaunch make-up range
Kim Kardashian has revisited her color cosmetics offer and is poised to relaunch her make-up line under the Skkn by Kim banner. The range is said to build upon her previous two make-up collections, drawing on the reality TV star’s extensive experience of near-daily glam throughout her 20-year career.
Debut launches first beauty brand, Deinde to tackle ‘inflamm-aging’
L’Oreal backed incubator, Debut has unveiled its first beauty brand. Deinde as the new line has been dubbed is a skin care line comprising three products aimed at addressing trending concern, ‘inflammaging’.
Keratase names Sydney Sweeney as Global Ambassador
Keratase has named Sydney Sweeney as Global Brand Ambassador. The White Lotus star is poised to appear in two high-profile releases this year and is popular among Gen Z and millennial audiences.
Lancôme names Joy Sunday Global Ambassador
Lancôme has announced the appointment of Nigerian-American actor, Joy Sunday as Global Ambassador of the brand. The Wednesday star joins fellow faces of the L’Oreal-owned brand Emma Chamberlain, Amanda Seyfried and Julia Roberts.
NYX to make Super Bowl debut
L’Oreal’s NYX Professional brand is celebrating its 25th anniversary with its first Super Bowl commercial. The 30-second ad will showcase the recently launched Duck Plump Extreme Plumping Gloss.
Whodunnit? Elf Cosmetics releases true crime parody
Elf Cosmetics has released a true crime parody documentary on Amazon Freevee. Cosmetic Criminals, as the show has been named, will also make its theatrical debut ahead of Paramount Pictures’ new Mean Girls movie at select AMC locations.
Revlon names Madelyn Cline Global Brand Ambassador
Revlon has named Madelyn Cline as a Global Brand Ambassador. The Netflix star joins Ashely Graham and Megan Thee Stallion as face of the brand.
Kose America names Vice President
Kose America has announced the appointment of Chinae Kim to the newly created role of Vice President. Kim will lead the company’s strategic marketing and sales efforts in North America.
Earth & Halo Pledges Graceful Aging
Earth & Halo introduces the “Pledge to Our Community,” aiming to redefine beauty standards by focusing on graceful ageing.
Influencers need not apply; True Botanicals names Jessica Chastain brand ambassador
True Botanicals has announced Jessica Chastain as its latest brand ambassador. The Oscar-winning actor will front a campaign for the brand’s recently launched Phyto-Retinol Sleep Serum.
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