THE WHAT? Gillette announced the launch of the “Hit Reset with Gillette” campaign, targeting the gaming community to promote grooming post-gaming.

THE DETAILS  The campaign involves the Gillette Gaming Alliance, transitioning from elite streamers to a global community. It includes creating content and hosting branded streams in different languages and regions, featuring members like AJ3 and Elded.

THE WHY? Gillette collaborates with Razer to release the GilletteLabs Razer Limited Edition shaving set, designed for gamers. The campaign also includes a partnership with The Esports Awards.